Not all of the personal information we collect about you is considered potentially personally-identifying or personally-identifying information. The use of our website demonstrates the ways in which we collect non-personally-identifying information.
Google Analytics and cookies operate in such a way to gather non-personally-identifying information about you as a means of tracking your interactions with our website and, as far as possible, personalising our website experience for your preferences.
Google Analytics is a platform that collects data obtained from our website to enable us to create in-depth reports that provide us with insights into our business and the ways in which you (and other visitors) are interacting with our website. Some of the information that Google Analytics tracks about you is device and browser information (e.g. type of device, operating systems and web browser), traffic source (e.g. search engines, websites and social networks that are referring traffic to our website), the date and time of your request including the duration of your request, the geographical location of the request and your language preference.
In accepting a cookie, text files from your internet browser are stored on your device. There are different types of cookies however, generally cookies improve your web browsing by monitoring and remembering your online activity and behaviour and, over time, creating a more personalised browsing experience for you. Many internet sites use cookies and cookies often contain what is known as a cookie ID which is a unique identifier of that cookie. A cookie ID allows us to differentiate your internet browser and recognise your internet browser as a previous user of our website. In having the ability to recognise your internet browser, we can tailor a more user-friendly web browsing experience for you (such as tailoring offers that may be of particular interest to you).
It is important that you are aware that any advertisement that might appear on your web browser when visiting our website may be delivered by our advertising partners but might also appear due to your previous web browsing and third-party cookies.
You can opt out of Google Analytics by downloading an add-on from Google or by visiting the Google Display Network Ads Preference Manager. You can manage, allow and delete cookies by accessing the settings of your web browser. You may also have the option to “Reject” cookies if a pop-up appears on your screen when using our website.